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Taking a humble kerepek business beyond Kubang Pasu pasar malam

Feb 5, 2013   //   Entrepreneurs
En Azman Ali
Azman Ali Kerepek Istimewa
Celcom 1Malaysia Internet Centre at Felda Bukit Tangga, Kedah

 

azman-kerepek

Azman working hard to meet increased customer demands, thanks to the internet helping his kerepek business reach new markets

En Azman Ali is the perfect role model of a young entrepreneur. Brimming with enthusiasm to continually learn, expand and improve, Azman’s entrepreneur journey began when he helped a relative sell food at the local night market. There, he learned the ins and outs of trading and valuable selling skills.

Armed with this experience, Azman was determined to expand the family business. With a start-up capital of just RM200, the resolute youth began trading at other night markets in his local district of Kubang Pasu, selling traditional kuih favourites such as kerepek ubi, kerepek pisang and kuih peneram.

Azman Ali

From pasar malam to social media

Despite initial success, Azman Ali was only able to reach markets within his local Kubang Pasu district. Since working at the pasar malam is a labour intensive and time consuming job, it was hard for Azman to expand his business.

All of this changed when 1Malaysia Internet Centre came to Felda Bukit Tangga. Ever the enthusiastic to learn new skills, Azman jumped on the opportunity to attend 1Malaysia Internet Centre’s Entrepreneur Workshop training. From this, he learned how to use social media to expand his business and reach a new market of potential customers through blogs and Facebook.

Improving business, improving lives

In addition to teaching Azman how to set up a blog and open a Facebook account, the trainers of the centre also taught him how to process paperwork such as invoicing and purchase orders. He also learned how to apply for financial aid online to invest in processing machines that increase production efficiency.

With internet access and business training support, Azman has successfully increased his family’s humble kerepek business production, and widened their market reach. Today, Azman continues to happily support and improve his family’s quality of life, without having to leave his hometown.